Media Planner and Buyer Assistant

ABOUT INTREPID RESEARCH AND MEDIA LTD

Intrepid Research and Media is a former Research Department of Black Dot Media now fully transformed into an entity that offers full professional research and media services.

Our mission is to support our clients achieve their business objectives by providing actionable innovative research and media solutions that are driven from insightful consumer feedback.

MEDIA PLANNER AND BUYER ASSISTANT

As a media Planner/ Buyer you will negotiate, purchase and monitor advertising space and airtime on behalf of clients. The aim is to reach the highest number of people in the target audience at the lowest possible cost.

You may work across several or all media, including:

  • Radio
  • Television
  • Magazines;
  • Newspapers;
  • Outdoor (Digital and non-Digital)
  • Other Media

You will usually work on more than one client account at a time. In some full-service agencies, the role of media buyer is combined with the role of a media planner.

As a Media Planner you are expected to ensure our clients maximize the impact of their advertising campaigns through the use of a range of media.

This role requires a combination of creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. You are required to apply your knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client’s brand.

Responsibilities

  • Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience;
  • keeping up to date with industry research figures, including distribution figures (newspapers and magazines) and audience figures (television and radio);
  • Monitoring buying strategies;
  • Liaising and building relationships with clients and media sales companies;
  • Negotiating with media sales companies to obtain the best rates and most appropriate media spaces in broadcast, Out door and print advertising;
  • Communicating with media sales people to adjust media schedules in response to audience figures;
  • Booking individual advertising spots, e.g. pages, posters, internet banners and broadcast adverts;
  • Ensuring that the adverts run accurately so that the desired media message is seen and heard by consumers;
  • Client reporting and budget management, including preparing costing for clients and producing spending updates throughout the campaign;
  • Collecting and analyzing sales and consumer data;
  • Undertaking research using a range of specialist media resources;
  • Analyzing the effectiveness of the campaign and using this data to inform future campaigns.

Qualifications

  • Experience in advertising minimum 1 year
  • Media studies, Marketing, Business or management studies – Degree
  • English and journalism;

Skills

You will need to show:

  • Team work and interpersonal skills for liaising with clients and colleagues;
  • Excellent written and oral communication skills;
  • Presentation skills for reporting back to clients;
  • Good numerical, analytical and research skills to evaluate campaigns;
  • Strong organizational skills, accuracy and the ability to assimilate information quickly;
  • Negotiation skills to get the best advertising space at the best price;
  • a good understanding of media;
  • The ability to work under pressure, meet deadlines and make decisions quickly;
  • IT literacy;
  • Creativity and problem-solving skills;
  • Commercial and budget awareness

If you believe you are the candidate we are looking for, please submit your application and CV detailing your experience for the post and include daytime telephone contacts to;

careers@blackdot.co.zm

Please ensure that you mention www.gozambiajobs.com as the source of this job advertisement.

Only Shortlisted candidates will be contacted.

Deadline for application: Friday, 9th February, 2018.

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